5

The TopClimat.ru portal continues a series of publications that analyze the state of the climate industry in general and specific segments of the climate equipment market. This time the focus was on air conditioners. In the middle of summer, all the trends associated with the demand for air conditioners have already taken shape, so we can draw some conclusions.

To assess the market for air conditioning equipment, we used the information collected on our portal for the second quarter, when the demand for this equipment is maximum. Thus, for the purposes of analysis, data obtained as a result of processing requests and applications from portal visitors for the period from April 1 to June 30 were taken. Analyzed data for the last 5 years.

---

• Demand for ventilation, air conditioning and heating in the II quarter

• Top 10 categories of the section «Air conditioners»

• Demand analysis by major cities

---

You can read about why, based on the data collected using the TopClimat.ru portal, one can judge both the state of the climate industry as a whole and individual segments of the climate equipment market, you can read here.

Demand for ventilation, air conditioning and heating in the II quarter

As usual, we first decided to analyze the structure of demand by sections or macro-categories of HVAC equipment during the second quarter. That is, what proportion is accounted for by ventilation solutions, which share is accounted for by air conditioning solutions, and which share is accounted for by heating equipment.

It turned out that the share of demand for air conditioners this year increased sharply and for the first time in 4 years surpassed other categories, while the demand for heating equipment in the second quarter of 2018, on the contrary, turned out to be unexpectedly low. Although the word «unexpectedly» in this case is not entirely correct. The fact is that the second quarter of 2018 turned out to be very hot in most of the country, especially in contrast to the cold quarter of last year.

Such dynamics of demand is quite consistent with data from open information sources, which also record an unprecedented demand for air conditioners this year. Here are just a few quotes. RBC: «In Kazan, the heat increased the demand for air conditioners on the Internet by 65%«. Chelninsky News: «Chelny sellers of air conditioners this summer managed to get rid of equipment that had been in warehouses for two years«. RIAMO: «The heat forced Muscovites to actively buy air conditioners«. Newspaper «Orenburg»: «The population has a great demand for fans, air conditioners, split systems«. And such information comes from almost all corners of the European part of Russia.

Other TopClimat.ru publications on the topic
	Analysis of the state of the HVAC market based on data from the TopClimat.ru portal
	Analysis of demand for heating equipment based on data from the portal TopClimat.ru

This message of G. Litvinchuk, cited by Moyka78, sounds somewhat dissonant: “… this year we can forecast an increase in sales of air conditioners by 200,000 units — up to 1,850,000 units. And this growth is not even connected with the heat of the short Russian, and even more so St. Petersburg summer, but with the deadlines for replacing equipment«.

Recall that in total in the equipment catalog there are 7 sections or macro-categories of climatic equipment.

Top 10 categories of the section «Air conditioners»

In total, about 50 categories of equipment are presented in the Air Conditioners section of the TopClimat.ru portal. At the first stage of the study, 10 most visited categories were identified, i.e. those with the highest number of hits.

As expected, wall-mounted split systems are of the greatest interest to users. This interest reached its peak in 2016 and amounted to 24.1% in percentage terms, i.e. almost a quarter of the total. This year, interest in wall-mounted split systems turned out to be the lowest in 4 years, it is equal to 19.5%. On the other hand, interest in window air conditioners has grown sharply — almost 2 times. If in 2017 it was at the level of 8.8%, then in 2018 it was already 15.14%.

It can be assumed that during the period of rush demand, users this year prefer less expensive solutions. This is indirectly confirmed by the increased interest in mobile floor air conditioners. By the way, in 2018 there is a minimum demand for multi-split systems — only 1.95%.

For clarity, we present another representation of the demand diagram for individual categories of equipment.

Demand analysis by major cities

By tradition, we decided to analyze the demand for certain categories of equipment in different cities.

It can be seen that this year an increase in the number of visits is observed in almost all cities of the European part of Russia. The largest percentage growth was shown (in descending order): Stavropol, Sochi, Astrakhan, Kazan and St. Petersburg. But cities beyond the Urals showed a sharp decline in interest in air conditioners — especially noticeable in Irkutsk (more than 2 times) and Novosibirsk.

Let’s move on to the analysis of individual categories of equipment and start with wall-mounted split systems.

As already noted, in general, interest in split systems has fallen slightly this year (by 0.5%), but if we take the Top 10 cities in terms of the number of visits to the “Split system wall” category, then the number of visits, on the contrary , has grown. Those. the general decrease is observed due to the loss of interest in cities where it was not large before. We would like to single out Stavropol, where interest in split systems grew 3 times at once.

Demand for window air conditioners was a record this year. Here are the Top 10 cities by number of hits in the Window Air Conditioner category.

The undisputed leader here is Krasnodar. Interestingly, there is not a single city in the Top 10 where interest in Window Air Conditioners turned out to be less than last year’s values.

The demand for mobile floor standing air conditioners cannot boast such unanimity. Last year’s leader Irkutsk was lost in the middle of the list this year: the decrease in the number of visits here is more than 4 times. On the other hand, the demand for mobile floor-standing air conditioners in Krasnodar increased 3 times.

Let’s move on to the analysis of demand for Duct, Cassette and Column air conditioners.

We note a sudden and pronounced surge of interest in Ducted Air Conditioners in St. Petersburg (more than 4 times). And also the fact that in the Top-10 in terms of the number of visits to the category «Columned air conditioners» there were immediately 2 representatives of the Near Abroad — Astana and Tashkent.

In conclusion, we present diagrams of demand for Multisplit systems, Chillers and Fancoils.

And again, we note a large representation in the Top 10 cities from the CIS. Especially on interest to Chillers. TopClimat.ru will continue to analyze statistical data in the future.

Source: TopClimat.ru